Upper Main Line YMCA Summer Camp Guide
One of seven branch-specific summer camp guides, for use at each YMCA of Greater Brandywine branch, camp branch landing pages, emails and limited postal mailings. Includes project management (supervising branch camp staff on timelines, data accuracy, review and editing), full layout and design, limited copywriting, professional photography direction and retouching, color themes, editing, proofing and vendor relations and management.
Octorara YMCA Program Center Summer Camp Guide
One of seven branch-specific summer camp guides, for use at each YMCA of Greater Brandywine branch, camp branch landing pages, emails and limited postal mailings. Includes project management (supervising branch camp staff on timelines, data accuracy, review and editing), full layout and design, limited copywriting, professional photography direction and retouching, color themes, editing, proofing and vendor relations and management.
YMCA Summer Camp Collateral
In-branch promotional collateral, including scavenger hunt contest sticker sheet, ballot box with cards, camp poster and camp guides.
YMCA Summer Camp Scavenger Hunt
12-week sub-campaign promoting YMCA summer camp. Registered campers are asked to find "Camper Corey" at their branch to win a free week of camp. Corey finds a new hiding spot each week while highlighting a particular camp theme. Communications consisted of in-branch collateral (posters, window clings, ballot boxes, game board with stickers), gated emails, blog posts, landing page. Includes concept, crafting messaging, full illustrations, print collateral and digital creative assets.
YMCA Staff Recruitment Rack Card
Promoting lifeguard staffing during Y staff recruitment campaign. These rack cards were displayed at the member services desk and indoor pool area of each YMCA branch in Chester County.
YMCA Staff Recruitment Rack Card
Promoting childcare staffing during Y staff recruitment campaign. These rack cards were displayed at the member services desk and childcare wing of each YMCA branch in Chester County.
YMCA Staff Recruitment Indoor Vertical Pull-Up Banner
Promoting all open positions during Y staff recruitment campaign. These banners were displayed in high traffic areas of each YMCA branch in Chester County.
"Y at Home" Personal Checklist
Given to all YMCA members who want to participate in working out virtually from home during the Covid-19 pandemic. Includes layout and design, editing and branding.
YMCA Membership Promotion
Creative asset and messaging curated for emails, social media and print publications. Full layout and design, copywriting, editing, proofing and media relations.
2019 Academy of Notre Dame de Namur print ad promoting the school's Open House event for student enrollment. Published in various local media outlets such as Main Line Neighbors, Main Line Media News, Chester County Life, Delaware County Times, Daily Local News and Metro Kids.
2019 Academy of Notre Dame de Namur digital ad promoting the school's Experience ND Day for student enrollment. Live on many local media outlet sites, such as Kids News, Metro Kids, Daily Local News, and others.