YMCA Brand and Programming Booklet DM
Used as a direct mailer promoting the Y's brand and program offerings. This was part of a major integrated program marketing push by the Y for members to understand the Y's mission, brand and overall program offerings. This comprehensive book drove members and the community to the Y site and encouraged users to interact with the new Activities Finder.
Association-wide Summer Camp Direct Mailer
Released to all YMCA family members and service-area community members with children ages 3 to 15. Includes themes, full layout and design, professional photography direction, copywriting, editing, proofing, mailing lists automation, vendor relations and management.
Upper Main Line YMCA Childcare and STEAM Academy Direct Mailer
Mailed to all Y family members and community families, with children ages six weeks to 5 years, in ZIP code service area. Includes project management, art direction, layout and design, copywriting, professional photography direction and vendor relations.
Kennett Area YMCA Montessori Preschool Direct Mailer
Mailed to all Y family members and community families (with children ages 18 months to 6 years) in ZIP code service area. Includes project management, art direction, layout and design, copywriting, professional photography direction and vendor relations.
Oscar Lasko & West Chester Area YMCA Childcare/Montessori/Kindergarten Direct Mailer
Mailed to all Y family members and community families (with children ages 3 to 6) in ZIP code service areas. Includes project management, art direction, layout and design, copywriting, professional photography direction and vendor relations.
Brandywine, Jennersville, Lionville & Octorara YMCA Childcare Direct Mailer
Mailed to all Y family members and community families (with children ages 3 to 5) in ZIP code service areas. Includes project management, art direction, layout and design, copywriting, professional photography direction and vendor relations.
YMCA Gift of Health Direct Mailer
Promoting free use of all Y branches from December 26 through December 31. This asset was created in support of the the Y's New Year's membership drive. Includes concept, theme, full layout and design, illustrations, copywriting, editing, proofing, automated mail lists and vendor relations management.